Beauty
Aqua di Lara — Brand Visual Identity
Role: Art Director & Photography Director
Beauty brand identity work requires navigating between the legibility of the category and the distinctiveness the brand needs to hold a position within it.
The Aqua di Lara visual language was built around water, light refraction, and skin — three elements the brand name already implied. The photography was directed to make those implications visible.
Credits
- Art Direction & Photography Direction
- Daniel Stanford
- Co-Production
- Reyhan Sofraci, Yannick Dery
- Client
- Aqua di Lara
“Daniel is one of the best creative directors I know.”